LJR Consultancy – Luxury Hotels & Resorts
LJR Consultancy Luxury hotels & Resorts offer a cost-effective solution for luxury hotels, resorts, private islands, private villas, spa & wellness retreats, travel experiences and DMC’s across the world that are looking for travel trade representation in the UK market.
What We Do
Based in the UK, we can offer clients a UK base in order to work closely with travel trade partners including tour operators, travel agencies, travel designers, airlines & DMC’s.
In an increasingly competitive market, it is difficult for small independent hotels & resorts or small groups to compete with the multinational hotel chains and brands due to limited budget, manpower and resources. Also, the cost of international sales trips and exhibitions can be prohibitive.
We therefore provide a solution for independent hotels and small groups to compete effectively in the UK market.
Whether your objective is a new product launch, business development, identifying new niche markets or launching a new brand or destination, we can support you.

By working with an exclusive portfolio of clients, we are able to offer a tailor-made service to each of our clients, specific to their individual needs & objectives for the UK market.
- General representation and positioning in the marketplace.
- Negotiating and contracting with tour operators
- Sales calls with the travel trade.
- Product & destination training with tour operators and travel agents.
- Identifying opportunities for trade marketing and sales campaigns.
- Organising individual and group familiarisation trips
- Hotel & brand launches.
- Representation at various trade shows & workshops.
- Brand and product positioning.
- Identifying new niche markets for clients.
- Travel trade
- PR services (through our associates)
Europe, USA & Scandinavia
We can also offer similar support in other markets through our close associates.
In addition to representation we also offer a range of ad hoc services in the UK including:
- Organising receptions, dinners and events with the travel trade.
- Product launch events
- Individual and small group roadshows & sales blitz’s in the UK and Europe
- Organising & Hosting Fam Trips.
- Mystery shopping – for hotels & restaurants in the UK and overseas.
- Restaurant launches in the UK.
- Sales & marketing training on how the UK market works.
